15 Trendy Makeup Items to Elevate Your Beauty Routine in 2025
Ready to refresh your makeup game? Whether you're chasing that dewy glow, a snatched contour, or simply want to stay ahead of the trends, we’ve rounded up the hottest makeup must-haves that beauty lovers can’t stop raving about. From TikTok-viral favorites to clean beauty staples, these products are redefining modern makeup routines, and they’re totally worth the hype!
1. e.l.f. - Halo Glow Liquid Filter ($14)
e.l.f. Halo Glow Liquid Filter - $14
Achieve glowing perfection with e.l.f. Cosmetics Halo Glow Liquid Filter. This innovative, multi-purpose, liquid glow booster and skincare-makeup hybrid is infused with skin-loving ingredients that work to enhance the overall look of skin while rendering a soft-focus, effortless radiance.
Glow like a pro with e.l.f. Halo Glow Liquid Filter! This viral glow booster is your secret to dewy, radiant skin. A skincare-makeup hybrid, it blurs, hydrates, and highlights for that soft-focus, lit-from-within look, and all at an unbeatable price. Wear it solo or mix it with foundation for a flawless, on-trend finish.
2. Glow Recipe - Watermelon Glow Ultra-Fine Mist ($29)
Glow Recipe Watermelon Glow Facial Spray + Hydrating Mist - $29
Immerse your skin into Glow Recipe's ultra-fine watermelon glow facial mist, for a boost of radiance and hydration. Its fog mist texture enhances your makeup and leaves you with natural, dewy skin, after just one spritz. If you have irritated or dry skin, this soothing face mist is must have for your skincare routine.
Dew in a bottle: the Glow Recipe Watermelon Glow Mist! This ultra-fine mist delivers an instant hit of hydration and glow. Packed with soothing watermelon extract, it calms dry, irritated skin and leaves a dewy finish that refreshes your look and is perfect as a makeup setter or mid-day pick-me-up.
3. Clarins - Lip Comfort Oil ($30)
Clarins Lip Comfort Oil - $30
A high-shine finish lip oil that visibly plumps lips with a hint of color in one swipe. Each shade contains 98% skincare ingredients and 93% ingredients of natural origin.
Plump, shine, repeat! The lip oil that everyone's talking about. This high-shine lip oil delivers a juicy pop of color and visible plumping in just one swipe. Infused with 98% skincare ingredients, it hydrates like a balm while giving lips that glossy, glass-like finish, and all with clean, natural origins.
4. NYX - Jumbo Eye Pencil ($6)
NYX Jumbo Eye Pencil (Milk) - $6
This blendable radiant eyeliner pencil is a total triple threat! Use Jumbo Eyeshadow Pencil as a creamy eyeshadow, eye liner and highlighter. You can also apply it to your waterlines, inner corners and entire lid for a pop of intense color.
One pencil, endless looks! This creamy, radiant multitasker works as eyeshadow, liner, and highlighter all in one. Blend it across lids, waterlines, or inner corners for bold, effortless color that pops with no brushes needed.
5. Urban Decay - Moondust Glitter Eyeshadow ($24)
Urban Decay 24/7 Moondust Glitter Eyeshadow - $24
Our viral shimmer eyeshadow is renowned for its micro-fine glitter that delivers a wet-look effect and vibrant, eye-catching shine. The smooth, silky texture glides effortlessly onto the lids with up to 16 hours of wear.
The viral shimmer shadow everyone loves! This micro-glitter eyeshadow glides on silky-smooth for a high-impact, wet-look shine. With vibrant color and up to 16 hours of wear, it’s your go-to for effortless glam that lasts.
6. Nécessaire - The Deodorant Gel ($20)
Nécessaire The Deodorant Gel Eucalyptus - $20
A daily treatment for odor control formulated with 5% AHA. This clear, quick-dry gel glides comfortably onto skin. Stain-Free. Mess-Free.
Body care, upgraded! This is an AHA deodorant that actually works. This clear, quick-dry gel uses 5% AHA to fight odor while keeping skin smooth and fresh. No stains, no mess, just effective, everyday confidence.
7. Benefit Cosmetics - Precisely, My Brow Pencil Waterproof Eyebrow Definer ($27)
Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer - $27
Oh my WOW - precise & defined eyebrows! Available in shades to flatter every hair color, transform shapeless, undefined brows with just a few strokes of Benefit's bestselling Precisely, My Brow Pencil Waterproof Eyebrow Definer.
Brow game is extra strong with Benefit’s Precisely, My Brow! This ultra-fine, waterproof pencil defines and shapes brows in just a few strokes. With shades for every hair color, it’s your go-to for natural-looking, flawless arches that last.
8. NYX - Fat Oil Lip Drip ($9)
NYX Fat Oil Lip Drip - $9
Serve glossy, shiny lip makeup looks with our non-sticky lip oil gloss. Our lip gloss is infused with vegan squalane and rich in shine. This hydrating lip gloss delivers up to 12 hours of hydration and protection.
The glossy lip oil you'll always reach for! This non-sticky lip oil gloss delivers mirror-like shine and up to 12 hours of hydration. Infused with vegan squalane, it keeps lips soft, glossy, and totally on-trend.
9. Kosas - Revealer Creamy + Brightening Concealer ($32)
Kosas Revealer Super Creamy + Brightening Concealer - $32
A super creamy, skincare-packed clean concealer with medium coverage and a fresh, hydrated, radiant finish. Non-comedogenic. Safe for sensitive skin.
Meet your skin's favorite concealer, the Kosas Revealer! This creamy, clean concealer brightens, smooths, and hydrates with medium coverage and a radiant finish. Packed with skincare, it’s non-comedogenic and gentle enough for sensitive skin.
10. REFY - Glow and Sculpt Face Primer ($34)
REFY Glow and Sculpt Face Serum Primer with Niacinamide - $34
A hydrating priming serum with a facial roller to sculpt your face and leave a healthy, radiant glow. It'll give you a glass-like finish on your skin and all-day wear, extending your makeup for up to 8 hours.
Glow on the go with the REFY Sculpting Primer with a built-in roller. This hydrating priming serum boosts radiance and extends makeup wear for up to 8 hours. The built-in facial roller sculpts while giving skin a glass-like, dewy finish with no filter needed.
11. Benefit Cosmetics - Cookie Highlighter ($38)
Benefit Cosmetics Cookie and Tickle Shimmer Highlighter - $38
Fresh baked cheeks! Get ready for a sweet swirl of golden pearl! Benefit's Cookie Golden Pearl Powder Highlighter is superfine & buildable and gives cheeks a soft gold shimmer for a warm, delicious glow.
Give glow goals with Benefit’s cookie highlighter! This superfine, buildable powder gives cheeks a warm, golden shimmer with a soft-focus finish. Swipe it on for that fresh-baked, radiant glow everyone’s craving.
12. Huda Beauty - Easy Bake Powder ($39)
Huda Beauty Easy Bake Blurring Loose Baking & Setting Powder - $39
This extremely light and silky texture blends seamlessly into the skin leaving it matte with a hint of sheen, for a luminous finish that controls shine throughout the day. The powders work to subtly color correct and highlight different contours of the face, leaving a translucent veil of color on your skin.
Soft-focused skin, all day! This ultra-light, silky powder blends like a dream, mattifying with a hint of glow for that lit-from-within finish. It subtly color corrects, highlights, and blurs for a smooth, natural look that lasts.
13. Tower 28 - MakeWaves Mascara ($20)
Tower 28 MakeWaves Mascara - $20
A vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes. This clean mascara is lightweight + endlessly buildable without getting crunchy or clumpy.
Lashes, but louder! This clean, vegan mascara delivers major volume, length, and definition with a featherlight feel. It’s endlessly buildable for bold, natural-looking lashes that are never crunchy and never clumpy.
14. Saie - Glowy Super Gel ($16)
Saie Mini Glowy Super Gel Lightweight Illuminator - $16
Welcome to the glowiest, lightest weight luminizer. Wear it alone, under (or mixed with) foundation or tinted SPF as an illuminating and hydrating primer, or wear it over any look for super dewy, glass skin. These skin glowing products feel like nothing, and look like everything.
Glass skin, anytime! This ultra-light luminizer gives your skin a dewy, lit-from-within glow. Wear it solo, under makeup, or on top for that radiant, glass-skin finish. Feels like nothing and looks like everything.
15. Urban Decay - All-Nighter Setting Spray ($30)
Urban Decay All Nighter Waterproof Makeup Setting Spray - $30
Award-winning waterproof setting spray keeps makeup looking fresh for up to 16 hours without fading, smudging, or settling into fine lines. Transfer-resistant, lightweight, oil-free, non-drying & suitable for all skin types.
Locked in & looking fresh! This award-winning waterproof setting spray keeps your makeup flawless for up to 16 hours, with no fading, smudging, or creasing. Transfer-resistant, oil-free, and lightweight, it's a must for all skin types.
From the perfect primer that creates a flawless base to the cutest lippie that pulls your entire look together, these trendy makeup essentials are must-haves for your collection. Whether you're refreshing your routine or experimenting with new styles, these picks will elevate your beauty game!
Want to keep track of your favorite finds? Create a wishlist on Listful! It’s the easiest way to save all the makeup items you love, compare prices across retailers, and score the best deals. Happy shopping and glowing up!
